Updated: Feb 1
“If you don’t know where you are going in life, any road will take you there,” states Founder and President of Pace Public Relations, Annie Scranton, as she shares her experiences on becoming an entrepreneur after leaving the corporate world. Headquartered in New York, with offices in L.A., D.C. and London, Annie Scranton started PPR 12 years ago with a passion for media relations and a goal of creating a conduit service between her clients and the media. The concept behind her business model is to assist in leveraging the media for her clients by securing meaningful press relations. Her startup idea was built from her 8+ years of working in the TV production industry as a news producer and print journalist for CNN, ABC, the Today Show, Good Morning America and many more.
During her time working in television, her show was suddenly cancelled. The feeling of “uncertainty” after losing her job rerouted her professional career, but opened doors for growth and opportunities. This event enabled her to utilize the network she built from her previous years as a producer to establish brand awareness for her company and professionalism. On the topic of identity, Scranton highlighted the importance of dedicating time to cultivate your “personal brand.” She comments that when hiring prospective employees, those who can express their personal brand, bring their resume to life and are typically the individuals who receive the job offer at the end of the day. Advising our members to compose a digital, interactive platform for anticipated employers as it draws more attention when networking and conveys genuinity. Thus, having exclusive knowledge of the PR industry by working both in the corporate world and as an entrepreneur, Scranton emphasized greatly the importance of balance, knowing what your non-negotiables are, cultivating or being part of a supportive company culture, and advises to spend your time doing the work only you can do and to outsource the rest. Scranton concludes by assuring IBHS members that one’s life will direct them to the road that they need to be on, one way or another.
The executive board and members of IBHS want to thank Annie Scranton for her time and refreshing candor. Members interested in entrepreneurial pursuits or in immediately entering the workforce have parted last week's meeting with great advice on developing a professional mindset and finding a work-life balance that works for them.
Author: Kassandra Perez
Editor: Lisa Gonzalez